Welcome to Amanda’s semi-regular blog, where she writes about how to improve business profitability
Why are we so afraid of difference?
I recently engaged in the services of a virtual assistant. I had two really great candidates to choose from in the final lineup, and quite honestly could have engaged either one of them. In order to make a decision, I decided to pick the one that was least like me. Whilst it’s often tempting to recruit people like us, from a business and productivity point of view, recruiting for difference is often the smarter move.
Stuck prices requires a leap
Many years ago, I ran a software development house. I and a team of 4 other developers wrote and supported bespoke software for a range of clients. We were writing what would now be called an ERP system, without the finance bit.
Around the time my second son was born, over 12 years ago, the company finances were in dire straits.
What’s your pricing strategy?
Peter Cook, CEO of Thought Leaders Business School say that “we are all dysfunctional about money.” I think this is worth bearing in mind when it comes to working out pricing.